CCS Bard Hessel Museum
Branding, Identity, Environmental Graphics
CCS Bard Hessel Museum
2006
New York, USA

Inspired by the hangar-like building we developed a minimalist, industrial environment. The typeface and pictogram (three vertical bars) visually anchor the institution's activity and mission and act as way-finders throughout the galleries, offices, and library. Yellow and black corporate colors allow for our reinterpretation of safety sign graphics. Stationery and collateral materials model the feel and dimensions of the space. The custom typeface includes one display typeface and two text weights.