Streetbird Rotisserie is open!

Goto Design has just completed the branding and identity for Streetbird Rotisserie, Marcus Samuelson’s follow-up to Red Rooster, Harlem. Opening to an enthusiastic crowd it has already garnered favorable press. Drawing on Harlem street culture with a Caribbean beat Streetbird’s visual references read like an eclectic ‘best of’ mix-tape. The playlist bridges generations, and cultures, crossing over the 50s through the 80s. Diners, neon scripted signage, sports mascots, boom boxes, skaters, and Wild Style. Ska, reggae, and early hip-hop. The mix plays on.

New York Times


Lucien Smith at Skarstedt Gallery


Lucien Smith was discovered at his senior thesis show at Cooper Union in 2011. Associated with the cool-kid Still House Group and once working for Dan Colen, the oft-described “wunderkind” has become a fixture on the downtown art scene in New York. Called out as an artist to watch in more than one publication and championed by Bill Powers the buzz around Smith continues to grow. Following on from his book, Small Rain Paintings, an in demand catalogue for his show in Los Angeles (2012) we have designed a [catalogue][1] for his solo show, Tigris, at Skarstedt Gallery in New York (2014).

Village Voice





Stingel at Gagosian New York


Rudolf Stingel has sourced vintage black-and-white photographs of his birthplace in the Tyrolean Alps as the starting point for a series of monumental landscape paintings. One of the ads we designed appeared in the Weekend Arts section of the New York Times.

Evoking vintage textiles


Alexander Girard was a textile and furniture pioneer of mid-century design. Goto Design visited his work over a decade ago in the art direction and design of Petit Glam’s No. 7: Modern Crafts issue. Girard was one of the featured artists. An original Girard design was reinterpreted on the cloth-covered materials that accompanied the issue. Sarah Crowner’s recent exhibition ‘The Wave’ at Nicelle Beauchene also revisits Girard. Presenting mostly acrylic-and-sewn-canvas paintings arrayed around a floor of glazed terra cotta tiles, two of her canvases directly quote him. While Crowner continues to question what even constitutes a painting she is also integrating different periods of 20th-century design in her work.

New York Times

Best of 2013 exhibition list and the New Museum’s Best Books of 2013

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Catalogue Vol. I and Vol. II, 55th International Art Exposition, Biennale Arte 2013 La Biennale di Venezia

'The Encyclopedic Palace' (55th Venice Biennale) has ranked in several Best of 2013 exhibition lists, including ARTFORUM and the New York Times. Goto Design’s catalogue for the biennale also made the New Museum’s Best Books of 2013. Conceived in close collaboration with the Artistic Director, Massimiliano Gioni, the book is a visual interpretation of the biennale themes and curatorial practice. Goto Design is thrilled by the book’s critical reception.

New York Times

Interview by Surface Asia

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If there is anyone that can make work look like play, it’s got to be Goto Design. Since 2003, Lesley Chi and Takaya Goto, the New York-based husband-and-wife team behind the dynamic outfit, have been working magic from their small Chelsea studio, putting their signature touches on some of the most successful campaigns and publications ever put out on artists and the esteemed organizations behind them. Simple yet playfully impactful, the duo’s unique brand of thoughtful graphics have enhanced the creative agendas of the likes of Tom Friedman and Yayoi Kusama, while their expanding client base, comprising the Gagosian Gallery, Rockefeller Center and the Public Art Fund no less, reads like a greatest hits’ list of art’s heaviest hitters.

Surface Asia