Tom Friedman at Gagosian Gallery

Aluminum Foil, 2007 / Monsters and Stuff, 2008

For his 2007 exhibition at Lever House, NYC, Friedman worked with aluminum foil. Friedman works on an intricate scale with an obsessive attention to detail that we wanted to reflect in the design. With the invitation we literally sourced aluminum foil as material.

Taking our cue from Monsters and Stuff and the artist’s often-irreverent treatments we mailed out a dinner invite on hand crumpled paper in a no fuss Kraft box. The invite was accompanied by a fake eyeball. We also designed an invitation that, following simple printed instruction, could be constructed to replicate, in miniature, his artwork “Care Package (Manipulated)”.