Art Basel Miami Beach

2008

Inspired by the UBS collection we detailed Craig-Martin's "Untitled" across various print materials — an appeal to the casual, personal style of the art collector. Acknowledging global travel as a lifestyle the wallet was designed to exist as a document holder. Pages of a note pad served as a schedule of event cards, extending the playfulness of travel imagery whilst serving to reassert the UBS branding. A pencil added further function to the overall concept.